Brand Analyst / Senior Brand Analyst

Company Description
A unit of the WPP group (NASDAQ = WPPGY), BrandAsset® Consulting (BAC) is a global strategic consultancy with expertise in corporate, brand and marketing strategy, customer insights, market research and tracking. In developing recommendations for clients to increase the power of their Brands, BAC aligns brand strategy with business objectives, and utilizes a variety of quantitative and qualitative approaches to engage with clients and create actionable recommendations.

Our proprietary brand equity model (BrandAsset® Valuator) is the foundation for our work, coming from our continuous consumer brand perception research which we statistically analyze to provide brand insights and business solutions for our clients.

Position Description
BAC is seeking a highly skilled Brand Analyst to join our dynamic, fast-paced brand consultancy, where innovation, initiative, and smart, creative thinking are valued and encouraged. As established experts in brand and strategy development, we make it our business to understand everything about brand—from what drives the most influential brands in the world, to how to jump-start struggling brands, to how to maximize growth through strategic positioning and partnerships. Our roster of global clients represents the biggest and most exciting brands across a broad range of industries, including media, non-profit, retail, financial services, hospitality and technology. At the heart of what we do is a proprietary brand development framework, powered by the world's largest database of consumer perceptions of brands. By marrying these quantitative tools and methods of analysis with customer insights, we are able to make prescriptive, actionable recommendations that lead to real-world results.

The Analyst is an integral member of one or more client teams, contributing to the development of branding and business recommendations; the successful candidate will have an aptitude for business, strategy and quantitative analysis. After becoming well-versed in BAC's data resources and models, and in our clients' lines of business, the Analyst will execute rigorous quantitative analysis and incorporate qualitative insights and judgment to create compelling client and prospect work.

Key Responsibilities

• Develop a detailed and comprehensive understanding of BAC's array of proprietary data, models, and tools.

• Contribute to client recommendations for strategic brand development, brand positioning and dynamics, brandscape evaluation, brand imagery diagnosis and consumer segmentation.

• Conduct due diligence and become an expert in clients' businesses and clients' category context. Keep the team up to date on important client and clients' competitor developments.

• Perform statistical work such as linear regression; factor analysis; cluster analysis; and perceptual mapping, using SPSS or other statistical software

• Interpret and apply analytic results and research findings to the formulation of brand hypotheses and strategic business recommendations. Creatively integrate analytics and qualitative insights in support of emerging hypotheses.

• Create professional, eye-catching client presentations.

Candidate Profile

• Bachelor's degree required; master's degree in economics, social sciences research or other related fields preferred

• 1 to 2 years of business experience (preferably in consulting, banking or marketing analytics)

• Comfort working with large amounts of data and very strong analytical skills (prior statistics/market research experience a plus)

• Fluency in Excel and in PowerPoint

• Excellent writing skills

• Excellent communication skills and comfort interacting with clients

• Passion for brands and marketing

• Ability to think strategically

• Team-orientation

• Self-starter

• Curiosity and a passion for learning

• Proficiency in SPSS/statistical packages a plus

To Apply

Interested candidates should send a resume and cover letter to . Please reference the position title in the subject line.

Brand Analyst will be assigned to client teams across a variety of consumer-driven categories, performing analytic research and using qualitative insights to provide clients with recommendations on aligning brand strategies with business objectives.

• Interpret and apply analytics to strategic brand development and brand positioning.

Brand Consultant will be assigned to client teams across a variety of consumer-driven categories, guiding analytic research and using qualitative insights to provide clients with recommendations on aligning brand strategies with business objectives.

• Perform advanced statistical analysis and creatively integrate analytics and qualitative insights to develop strategic recommendations that drive clients' brands and business performance.

• Work closely with clients to guide understanding and application of strategic recommendations.

Account Director will lead client projects across a variety of consumer-driven categories, providing brand insights and business solutions based on both rigorous analytic research and qualitative assessments. Account Director will make recommendations on integrating BrandAsset® Consulting's analyses and recommendations into clients' business practices.

• Manage day-to-day client relationships.

• Direct and mentor team of Brand Consultants and Brand Analysts.

• Form strategic recommendations using brand positioning and dynamics, brandscape evaluations, brand imagery diagnoses, consumer segmentation, and other marketing tools.

• Apply understanding of core business and organizational strategies to client recommendations.

To learn more about our team or to submit a resume :